Research and planning

The first step

A strong marketing plan is key to all successful business and any effective marketing begins with good market research.

Satzuma can carry out a full market analysis for your business. Reviewing competitors in the market place, developing an understanding of their strengths and weaknesses, analysing your existing customers, determining who they are and why they choose you. 

Defining your business and your customers will determine the marketing plan.  Once Satzuma has understood your business culture and objectives, we then offer marketing solutions that best fit and that will be most effective for you.

Planning your strategy

The development of your marketing strategy will include:

• Corporate Identity - logos, collateral, sales literature
• Online Marketing - website design, build and optimisation
• Advertising - promotion
• Public Relations
• Exhibition and Events - design, build and organisation

Once we have confirmed a marketing strategy with you, we then implement the marketing plan working to your agreed budgets.